Does a repeat visitor to your museum have more value than a unique visitor? How often does someone have to visit your museum to be considered loyal or ‘repeat’? How do you know whether people are engaged with your museum? These are questions I’ve been thinking about since visiting Dallas back in April (this year […]
January 4, 2013
All right. It’s time to get real. My last post was pretty idealistic. It painted what I’d love to see for the sector in coming years – a confident, collaborative, energised sector. A sector that works together, in order to build something bigger and stronger than any individual institution can. Sounds great, right?! And while […]
August 24, 2012
“How do we measure for epiphany?” Rob Stein’s question from MCN2011 haunts me. Measurement is on my mind. As a theorist, I don’t tend naturally towards the quantifiable. Neither do museums in some ways. Much of the value of museums is other-than-economic, and not easily measurable. But we live in a society that demands success […]
June 4, 2013
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