On remaking the world.

I have a long-standing and deeply held belief that if the world doesn’t fit you, you can either choose to remake yourself, or remake the world. The first choice sounds easier, but seems to me to be far less satisfying. The second choice can appear hard, but isn’t. If you want a job that doesn’t exist yet, find a way to start doing it, do it well, and eventually someone will probably pay you for it. Almost every job I’ve ever had, and certainly all of the interesting ones, have come not with a job description, but with just doing (usually for free, at the start). And thus the world is remade a little; the boundaries are redrawn to fit what they didn’t before. There is no reason to accept that the way things are is the way they can, should, or will be.

This week I’ve been reading Lewis Hyde’s Trickster Makes This World: How disruptive imagination creates culture, a book Seb Chan recommended me some time ago and one that fits quite perfectly with my view that the world is there to be remade. It’s a lovely book and an interesting read about the creatures in myth and life who do not fit within the existing social structures and who therefore find ways to move and change those structures (aside: it’s providing some inspiration for my IgniteMCN talk next week).

Of particular note is Hyde’s discussion about the nature of those social structures, and the communities that make and preserve them. He writes (pg 216-217):

For a human community to make its world shapely is one thing; to preserve the shape is quite another, especially if, as it always the case, the shape is to some degree arbitrary and if the shaping requires exclusion and the excluded are hungry. So along with shapeliness comes a set of rules meant to preserve the design. “Do not steal. Do not lie. Do not blaspheme. Do not gamble. Do not pick things up in the street. Behave yourself. You should be ashamed…”

There is an act of shaping, of drawing boundaries between what is in and out (always at play in museums, in the acts of curation and collection); but then there is also an act of reinforcement and preservation. It is not enough to draw demarcation lines; they must be solidified in rules and conventions. This is how a community recognises itself as ‘community’ in order that it can function rightly in the world it has created.

Last week, Elizabeth Merritt wrote a post discussing the defining characteristics of visionaries versus futurists, which I find interesting in this context. In it, she enunciated a role for the Center of the Future of Museums in helping “museum practioners, as a field, describe [a] shared vision of the preferred future, and figure out how we can use our combined resources to make it so.” One step towards this “shared vision” (ie, the mutual shaping of a world by a community) was to invite museums to take a Pledge of Excellence, through which the shape is reinforced. The process is two step. The first is the creation of a world; the second is it’s preservation. (I do not in any way mean to suggest that those who do not take the pledge would be excluded from the community.)

Meanwhile on the other side of the world, fifty “young cultural leaders from around the world” are meeting in Salzburg this week to further develop their leadership skills. One of their tasks is articulating the instrumental and intrinsic values of the arts. The intention is that they create a shared vision around the creation and communication of value, but in light of Hyde’s discussion, I wonder whether any such vision can be maintained across a broad-spanning group of people from differing countries and cultures. Will a week together be long enough to establish the rules that would allow for the shape to be preserved? Crafting a vision is only the first stage in the process, and in terms of stability, its result might be more yurt than citadel (somewhere lovely to stop during a transition, but without the fundamental structures necessary to bunker down in for an extended stay).

In context of these musings, I’m now given to thinking about the paradoxes of creating rules for a society, and of breaking those same rules; about how worlds are shaped and maintained so that changes have more fundamental or radical impact than being merely superficial. It’s not just making a job that accommodates your own unique talents; it’s setting up that position as critical, so that if you leave, someone else then steps into the role. It’s not simply coming up with beautiful aphorisms about the changes you want in the world, but truly drawing, undrawing and redrawing the boundaries in a way that’s simultaneously disruptive and sustainable.

One aspect of Elizabeth’s post that I found intriguing was the embedding of notions of a “shared vision” into a discussion about visionaries (many of whom would be the very kinds of tricksters and trouble-makers who erode the boundaries of existing and established shared visions). It makes me wonder whether shared visions and visionaries are almost antithetical, or whether it is a visionary (singular) that creates the space for a vision (shared). Can the young leaders in Salzburg, many of whom must have come to attention because they stand out rather than fitting in, craft a joint vision when they each bring their own priorities and perspectives to the group, or instead will their individual visions be the more robust vehicle for change? And in either case, can they establish something lasting that has fundamental impact?

Finally, what does all this mean for museums in an age of disruption, particularly when there is call for change, innovation and building cultures of experimentation. Is it possible to create a culture where the established rules embrace the voices of dissent consistently? I cannot imagine it is. So what are the systems we need to establish that make room for both the drawing and enforcing of boundaries in order to create that a vision has enough strength and structure to be foundational, whilst still enabling those same boundaries to be undrawn and redrawn when they no longer serve their purposes?

I still have about 120 pages to go in Trickster Makes This World, and I have a feeling Hyde has an answer for me within his pages. But until I discover his take on things, I’d love your thoughts.

What do you think? How do those who wish to reshape museums disrupt existing structures (undraw boundaries) and simultaneously build and reinforce new walls (redrawing the line of demarcation)? Is it possible to create systems that make room for both?

How do you learn to tell stories worth experiencing?

Today I just have a single question: how do people who work in museums learn to tell good stories?

Below is an excerpt from Seb Chan’s breathtaking interview with Mike Jones (if you haven’t yet read it yet, you should – and also check out Jasper Visser’s latest post on digital storytelling). Mike says:

A story is not just a collection of things or a sequence of events. In this I think breaking down some distinctions between Story, Plot and Narration is very useful.

The framework I like to use, borrowed form numerous scholars in the field over centuries, is that Plot is a sequence of Events, Narration is how those events are Told and Story is what the Viewer experiences through the combination of the Plot being Told in a certain way… or in other words Plot + Narration = a Story Experience in the mind of the Audience.

Once we engage with this idea we can get away from the vacuous notion that ‘everything is a story’ and actually focus on bringing to bear the mechanics and craft to generate an engaging story experience – dramatic questions, a cause and effect chain, a distinct voice in the ‘telling’ of the story, clear point-of-view, characters who are flawed and have desires and obstacles – a story that’s worth experiencing.

How do people who work in museums (curators, exhibit designers, marketers, digital content creators, everyone) learn to tell good stories? Where do they learn that art? Is it taught in school? If you took museum studies, was there a course on story development like a filmmaker or writer might take? Or is the craft handed down, curator to curator? If it isn’t taught formally, should it be?

What do you think? Where do museum story-tellers learn the mechanics and craft of story-telling to tell worthwhile and compelling stories in museums?

writing about talking + talking about writing

I’ve been thinking about blogging and social media lately; about what it means to ‘grow up’ professionally in public, and about what the indiscriminate opportunity to publish – open to anyone, but grasped by relatively few – is doing to our professional dialogue. The longer I think about these issues, the less certain are my conclusions.

Andrew Sullivan, a veteran of the art form, writes of blogging this way:

This form of instant and global self-publishing, made possible by technology widely available only for the past decade or so, allows for no retroactive editing (apart from fixing minor typos or small glitches) and removes from the act of writing any considered or lengthy review. It is the spontaneous expression of instant thought—impermanent beyond even the ephemera of daily journalism. It is accountable in immediate and unavoidable ways to readers and other bloggers, and linked via hypertext to continuously multiplying references and sources. Unlike any single piece of print journalism, its borders are extremely porous and its truth inherently transitory. The consequences of this for the act of writing are still sinking in.

The consequences for museums, and museum professionals too, are also still uncertain. In his post, entitled Why I blog, Sullivan further proposes that “…the key to understanding a blog is to realize that it’s a broadcast, not a publication. If it stops moving, it dies. If it stops paddling, it sinks.” But if this is a broadcast medium, it lingers like a publication. What are the consequences of this for our profession, or for those individuals who choose to engage in this space regularly? Although there are some museum blogs that have been around for years, it is a form still in its nascency.

In November, I have two opportunities to reflect on these questions. The first is in a panel on blogging at MCN2012 with Ed Rodley, Eric Seigel and Mike Murawski, which will consider blogging from both a personal and institutional perspective. We’ll ask what it means “to learn in public, and be an active and consistently open communicator? Where does blogging fit into an institutional, professional and personal identity? How do you manage multiple online identities? How do you deal with the inevitable public criticism and negative reactions to your work? What impact has blogging made on your career and life more generally?”

I’m super eager to work through these questions with smarter and more experienced heads than mine, particularly at a conference like MCN. I loved MCN last year, and with the program for MCN2012 looking great, I cannot wait to head back to the USA.  The conference is kicking off with an Ignite session to pop the mood into “stimulating” from the start. MCN2012 will also be a chance to catch up with so many museumers who challenge me, and to follow up in person with some of my favourite museumgeek guest bloggers like Janet Carding, Liz Neely and Matthew Israel. I’m feeling inspired already.

I will also be reflecting on social media as a disruptive force in museum discourse at INTERCOM2012 in Sydney. INTERCOM is  ICOM’s International Committee for Management, which “focuses on ideas, issues and practices relating to the management of museums, within an international context.” The 2012 conference has #museumchallenges as its theme, which recalls Rob Stein’s discussions from 2011 (I wonder how the conversation will have altered in a year). The INTERCOM program looks great, and I’m looking forward to learning what museum directors and speakers from around the world see as being the greatest immediate and long-term challenges facing museums now (plus, Jasper will be here!). How different are the concerns of museum professionals in China, Finland or Colombia from my own? And what can we learn from their experiences?

No doubt I’ll pick up lots of new insights to share with those playing at home, too.

Are you attending MCN2012 or INTERCOM2012? Do you think that social media has impacted your work or profile as a museum professional? How do you feel about its influence on your own career, or the sector at large?

BTW – Mar Dixon is conducting her second annual survey on social media and the cultural sector. You should fill it out.

A museum collection that never ends? Cooper-Hewitt’s new online collection

I keep getting lost.

It’s not just my newly-found geekout obsession with Geocaching either. It’s been happening on the pages of the Cooper-Hewitt collection alpha, launched last week and designed to let you lose yourself in its pages. For me, at least, it’s been working. But there’s lots at play in this collection, so I thought I’d run you through some of the elements that catch my eye and mouse-clicks.

A collection that’s “of the web”
The opening gambit that the collection makes is that it’s the first one self-proclaimed to be “of the web”, linking to (edit – and pulling in from) outside sources like Wikipedia, Freebase and other museum collections. This idea that a museum can gain authority by pointing to/sharing other useful and authoritative content is something that Koven Smith, Nate Solas and others have been talking about for sometime (the Walker being the first to take this approach to their website more generally), and it’s exciting to see it realised on a collection. Just as interesting is the way Cooper-Hewitt reaches out to its users to build the knowledge around the collection via external links, asking:

Do you have your own photos of this object? Are they online somewhere, like Flickr or Instagram? Or have you created a 3D model of one of our objects in SketchUp or Thingiverse? If so then then tag them with ch:object=18452119 and we will connect ours to yours!

This is an exciting move, and I will watch with interest to see how it develops (I cannot yet find an example of an object where a user object has been incorporated in with the museum record, so I don’t know what it will actually look like in practice). This doesn’t seem to actually invite the audience voice into and onto the collection record directly (ie through comments); but it holds promise to weave in external interpretations and iterations of the museum object with the museum’s own interpretation, acting as a form of digital citation. The museum collection record can then act as anchor for discussions/interpretations around the object itself, which to me seems to be an interesting take on the idea of “authority”.

I am curious to see how people react to the invitation to link their images and interpretations of collection objects with the museum’s. Will amateur collectors share their images and knowledge about the objects, and if so, will that force more attention onto the collection itself as the centre for a bigger conversation? (An aside – the museum asks people not to steal their images, so I wonder what the implications are of providing links to other people’s own photographs of collection objects. Does this provide an interesting way to make available images of collection objects without the museum providing them itself?)

A collection that speaks using a natural tongue
While I think the inclusion of externally-derived links/information on the collection is the big move that will get museum people talking, there is much more to like in the collection alpha. One of my favourite touches is the plain-text descriptions of works (often also accompanied by images). I am totally charmed by these textual descriptions. Not only does the language seem far less confronting than traditional museum-ese, but in the cases where an image of the actual work is unavailable, this conjures up a beautiful sense of the object itself. I have a peculiar urge to create tshirts and art products from these descriptions, and hang them on my body or my walls (before photographing them and linking them back into the collection, of course). This is my current favourite.

Night scene of a skyscraper consisting of a massed cluster of low tiered sections below culminating in a monumental tower. The structure is illuminated by the city street lights below and streams of light from a chapel- like central section. A white cross is visible at the top of the tower. Pedestrians walk among silhouetted leafless trees below.
Photostat #1964-5-13

How beautiful is that? Wouldn’t you love to get 50 different people to draw or create a work of art that met this description, and see what they all looked like?

Simple design solutions
These descriptions also serve as a stand-in (as do other natty little invisible design objects) for images where they are unavailable, in a gorgeous response to the problem of digitisation and permissions, otherwise spelled out in this disclaimer:

We can’t show you any images of this object at the moment. This may be because we have not yet digitized this object or, if we do have a digitized image, we don’t hold the rights to show it publicly. We apologize for any inconvenience.

The Cooper-Hewitt has found seemingly simple design solutions to the problems that all museums are facing, of digital rights and access and the cost of massive digitisation projects.

Working with what you’ve got
What else? I think it’s great that this collection has been done as an ‘alpha’ release, a minimally viable product. I like that the eccentricities of the raw data are acknowledged. I enjoy the nomenclature used when acknowledging the “village of people” involved in making an object, and the focus on people/creators as well as objects. I love the way that the inconsistencies in data are explained, such as in the “Periods” section.

These sorts of descriptions explain why an object fits under the umbrella of a particular term, and why some of the descriptions are imprecise or less than perfect. It allows for imperfections in the data, but also acknowledges why they exist. Each period description also includes the number of objects you’ll find within it, and the percentage of the online collection that it holds, ie “American Modern — there are 531 objects made around this time which is about 0.43% of our online collection” which helps give context and proportion to the period in comparison to the larger collection.

Navigating a dozen ways, but still delightfully lost
There are nice ways of navigating this collection, which give credence to both what the museum thinks is important (ie departments), some classic parameters (countries, periods, media), and also the options for searching by people, their roles, or random. I also like being able to click on a time period, like “1900”, and getting a page that says this “We may not know what everyone in our database, did during the 1900s but we know about a few of them.”

At the moment, the display seems to be weighted towards those individuals or periods with the most number of objects, and therefore the largest percentage of the online collection, which would be a logical choice in terms of highlighting collection strengths or at least the weight of the collection. I’d be interested in whether there were future ways to weight the collection that might put emphasis on individuals in the collection who were considered to be important, but who doesn’t necessarily have a lot of objects, but right now the approach is logical.

Because there aren’t many images at the centre of the navigation, I tend to click on the most interesting or random words, and I wonder whether this is typical search behaviour or not. I will be interested to see how other people navigate this collection, and whether they get as sucked into it as I do. But so far I have indeed been wandering serendipitously.

There is much more I could write about, but I’ll leave it here. This is a very exciting step for the Cooper-Hewitt, and for online museum collections in general. I look forward to seeing how it develops and is received. Congrats to Seb, Aaron and Micah on the launch. Also, I think that both Aaron and Micah will be at MCN2012, and Aaron is a keynote at NDF2012 in New Zealand. Now is the time to swot up on questions to ask at these conferences on both sides of the world next month.

Have you had a play in the Cooper-Hewitt collection yet? What do you think?