Should museums still treat the physical space as the most important one? If so, why?

When, a couple of weeks ago, I asked what your dangerous idea about museums is, one of the responses really stuck out for me. Damien wrote:

I do not think we should hasten into the virtual world. There is a place for online content and catalogues, without a doubt, but museums need to be physical spaces containing actual objects. We are already teaching out children to disengage with the physical and retreat into the cyber world.

He is not the first person I have heard make a similar argument. In fact, it is something I have heard articulated by a significant number of people working in museums and art galleries (maybe more than those who believe otherwise). This is something that will come as no surprise to those working in museum tech. There is often a sense that we are trying to push against a tide of people who might agree in theory that museums need some form of online presence, but who also see this as being less important than other museum work at the least, and at worst, actually counter to the museum’s purpose. I have had quite senior people in the field argue quite passionately against me when I talk about museums uploading their whole collections to the web, instead believing that what the public can access should be limited to a few hero works with statements of significance (effectively maintaining the status quo of museum publication, albeit with a change of medium).

For me, this is very interesting because I see museum websites as a completely new kind of tool at our disposal that might actually make the work of museums better and more aligned to the changes that are occurring in the creation of knowledge in other fields. It allows what we do to actually knit into the broader world of ideas in a very different way to what happens in the physical museum space, and a way that actually can make our collections more relevant, inclusive of all their complexities and imperfections.

But there are lots of people in museums who do not agree with my assessment, and I want to know the reasons behind this. I would love to hear from those people who work in museums, or are simply interested in them, who, like Damien, think that museums should indeed avoid a rush into the virtual world. And if so, why that is.

Do you think museums should still treat the physical space as the most important one?

What is your dangerous idea about museums?

A number of years ago, I acquired the book What is Your Dangerous Idea?, in which significant thinkers addressed the question “What do you believe is true, even though you cannot prove it?” According to the book’s preface, the question comes from psychologist Steven Pinker, who wrote:

The history of science is replete with discoveries that were considered socially, morally, or emotionally dangerous in their time; the Copernican and Darwinian revolutions are the most obvious. What is your dangerous idea? An idea that you think about (not necessarily one you originated) that is dangerous not because it is assumed to be false, but because it might be true?

The question asks for speculation. It asks for wild, instinctual guesses. And there is a very good chance that many of these guesses will be wrong.

However, what is even more thrilling is the possibilities that some of the guesses will not only be right, but that they will themselves shape the very future of the world and of ideas. Often simply be giving voice to something, we start creating it in fact where it previously only lived in imagination.

This is the thrill and terror of speculation. There is the chance that an idea will be wrong, laughable. But making it known (as terrifying as that can be) also brings with it the chance to write the future of the world and make possible things that once seemed unbelievable.

I recently put in an abstract for MuseumNext that dealt purely with ideas. It did not include case studies. It was not filled with practical answers to problems. Instead, it contained one (possibly dangerous) idea that I firmly believe could be true. I’m not going to go into too much depth about it here until I find out whether it made the cut (although with around 200 applications for 30 places, my hopes are not held tightly). However, the question comes up: What is your dangerous idea about museums?

I would love to know.

Hey girl – (S)useum edition

If you are a museum person who is reading this, I am hoping by now that you have seen Hey girl. I love museums. My awesome friend Erica had one of her own images posted on it the other day, and that has kicked off a little Ryan Gosling creativity amongst the other geek gals I know. So here is my own contribution to the site. I’ve sent it in, but in case it doesn’t make the cut, I thought I would post it here, too.

hey girl

PS – Ten points to any museum that can actually get Gosling to do a guest voice on their audio tours in 2012!

Why should I believe anything you tell me, you nameless and faceless institution?!?

I had the exceptional good fortune at MCN2011 of coming away with dozens of unanswered questions, and more than a handful of lovely people with whom to try to figure out the answers. My hands have barely left my keyboard in the last couple of weeks, as I’ve tried to capture ideas, exchange emails and make possible some of the grander schemes of world domination that have surfaced. But in doing so, I have alas neglected this poor little blog space.

So, to pick up from where I last left off, with a summary of the emergent issues that captivated me at MCN2011, I’ve decided to start with an exploration on the issue of authority on museum websites. It’s something that Claire Ross has also just written about, in her blog on MCN takeaways – although my discussion will take a somewhat different tack to hers. Claire writes:

This Panel took an interesting perspective to the authority question, asking how we should be building museum websites to gain and maintain authority online, something they argued that museums haven’t really earned in the online space yet, rather relying on the automatic ingrained authority physical museums have built up. But really can physical museum authority transmit in a digital space? And more importantly should it? That’s something I really came away with. Surely participation, dialogue and engagement with visitors breaks down the authority barrier to enable museums and visitors to work together to create an engaging online experience? Rather than a transmission of authority? So should museum websites be authoritarian at all? Right enough of a rant on that.

But here’s what I want to know… Can an institution even be an authority?

An individual can be an expert. An individual can be an authority. But I don’t know that a museum can be an authority on anything. Museums can be authoritative, sure, and point someone in the right direction (like the new Walker site seems to do pretty beautifully). But I am not going to believe something just because “the Tate” told me it was right. There is no accountability there. A blog post on the Tate site could have been written by a work experience kid who happens to be good with words and Google. Even collections information, unless it has a specific author’s name attached to it, gives me nothing I can particularly trust and believe in really (particularly in instances where there is no sense of how, when and by whom changes have been made to the collection record).

In a museum exhibition, I suppose there is a level of trust that the museum display has been created by someone who is an expert in the field. If someone got a job as a curator, I am hoping that they have some level of knowledge/expertise. Within this space, there can be room for intuitive judgement, for creating relationships between things based on experience and instinct.

But the information I get online, I want to be accurate – not accurate within a context. I want to be able to use it for my purpose (whatever that may be) – and so authority becomes more important in a different way.

In our panel, Koven raised the authority issue because he wanted to know how he should be building his museum websites. It’s a really significant question, but authority in an information context comes from more than just SEO and a trustworthy visual space and design. I want to know where the information came from. I want to know who entered in, and when, and why there has been a change in interpretation. If a collection object is re-dated, I want to know what prompted that change in associated information. I want to know who made that call, and why.

Until that happens, I don’t know whether our collections online will be truly authoritative. As some of my own research at the Powerhouse Museum shows, even curators don’t necessarily trust online collections records to be accurate. And if we don’t trust in our own information online, why should anyone else?

 

***nb obviously institutions have a name, but I’m sure you get my point.

Initial takeaways from MCN2011

I wrote this post on the plane on the way home from MCN2011, trying to wrangle some sense from the myriad of stimulating and interesting conversations and sessions. It captures my first takeaways from the conference, and is something I will no doubt expand on in coming weeks.

This was a very interesting conference. Much of the focus of the sessions and the conversations I participated in seemed to be really about the broad frameworks and implications of the work that is happening in the museum tech field, which was fascinating and useful. I got an incredible amount out of attending, and am already starting to think about how to get back next year.

So what kinds of issues and questions emerged from MCN? Here’s a brief summary of some of the big ones I came away with:

Authority, inclusion and visual language/design choices
In our panel on What’s the Point of a Museum Website?, Koven raised the issue of museum authority online. He wanted to know how we should be visually building our websites to gain and maintain authority online, something he argues that we haven’t really earned in this space (gambling instead on the fact that our offline presence confers us with automatic authority online).

Having said that, I think the issue is bigger than this. Our sector spends a significant amount of time and energy trying to find ways of making what we do inclusive and participatory. It’s one of the findings of the potential benefits of folksonomies and social tagging – to invite and acknowledge other voices. However, if the visual language (and actual language) we use online is one aimed at gaining authority (as might be expected, since this is still an important issue), then maybe that goes against any claim to inclusion. The austere appearance of our buildings is the same thing that makes them at times foreboding to those not comfortable in those spaces… if we design our websites to be authoritative, do we not risk the same thing in the digital space? How can we resolve these seeming contradictions in intention?

Communicating what we do better
Another issue that emerged for me particularly was a growing sense that for all the great work happening in our sector, we often seem to do a poor job of communicating the benefits of it to those outside our immediate community. Therefore, I want to know what big (or small) issues that the museum tech sector needs to become better at communicating to those outside our immediate community? How can we create a compelling framework/language for communicating the value of what we do to funders/directors/curators etc?

New funding opportunities? New models for museum websites?
What new funding opportunities might be available for museum technology projects if we can change the language/reshape the argument? If we can demonstrate our value beyond the financial in more effective ways, will there be new ways for attracting support for what we do?

Similarly, are there new funding models that we could consider for the online space? In the discussion of one session, Nate Solas asked what would happen if we made all of our images available for free, but put a price on interpretation. It’s an interesting idea, and makes me start wondering further on what other new models we could investigate. I recently raved about my love for Bjork’s Biophilia app, which was released a few weeks ago. The app, which accompanies her latest album, brings with it depth, games, essays and ultimately, new discovery. It is super easy to get music for free online with so many file sharing sites. What is not so possible is gaining access to this same experience without paying for it – and it’s the first app I’ve really spent money on. What can museums learn from these sorts of creative solutions to content and context?

Digital conservation/preservation
This is one that came up in the Horizon Report (launched at MCN2011). How can we ensure that works of art that utilise technology (esp ones that might only function on a particular piece of equipment/OS etc) can be preserved? Can we create and set some industry standards for this practice, which individual institutions can then adapt to their own needs? How can we start ensuring that there are conservators adequately trained in both the ethical and technical issues that this will involve? And how can we do it fast, since we are already losing works to the ravages of time and obsolescence?

Career path development and longevity.
This question emerged out of some more personal discussions than actually out of conference sessions, but it is still a very significant issue. How can we create succession lines, and better opportunities for career development so that we don’t lose the best people in our field?

Museum content on external sites
How can we capture and archive our “museum” content that lives offsite, on platforms like Facebook? Is it problematic that so much interpretative content exists in spaces that we cannot necessarily harvest?

Crowdsourcing and exclusivity
In the History Museums are Not Art Museums. Discuss session, one crowdsourced history project was discussed in which people were asked to transcribe old documents. Before being able to transcribe, they were asked to join the site, and were given a short questionnaire that included a question that asked why the person wanted to contribute. It was estimated that 75% of contributors wrote a significant piece on why they deserved to be allowed to contribute to the transcription. It makes me wonder if there isn’t some value in actually raising barriers to entry in some cases of crowdsourcing, particularly when the quality of the work is important. I might be wrong on this, but there is something like the idea of “I would never want to be a member of a club that would have me as a member” is playing in my head here. Maybe sometimes communities want a sense of exclusivity that the easy access of the web takes away? I haven’t thought this through fully yet, but it’s something that I want to explore further.

Metrics
Rob Stein wanted to know if there was a way to measure for epiphany? Or, do our online metrics measure the right things? And if not, what are the right things, and how can we measure for them?

Provocation
Following on from that, are we doing enough to provoke epiphanies, rather than just trying to teach people things? This is something I am definitely going to explore at a later stage, but it seems to me there is a particular value in things that don’t have easy answers or ready conclusions. These are the subjects we dwell on, that stick in our minds (or at least in mine). These are the things that we keep coming back to. So why do we, in museums, feel that we have to teach (ie, to provide answers)? Maybe we would be far more compelling if, like the art and objects we display, we asked more unanswerable questions. What if we again became philosophical centres, rather than centres for education. In the History Museums session, there was considerable talk about equipping people with the means to conduct historical research. What if the emphasis of museums becomes less about education, and more about enabling people to think critically through issues – without providing the answers? This is probably something that already happens, particularly in the best museum spaces, but it does seem like a critical issue that could be addressed particularly well in the offline space.

The museum website of the future?
Does the museum website of the future become as critical and central to the museum purpose and mission as the physical building itself? What happens when we start thinking about our data as a collection of digital objects to be curated? Does the position of digital knowledge curator become as essential as that of object curator? Can we reconcieve our online collections data in new ways that can be more beneficial to both museums, and society more generally?

…Ok, I think that is enough to get started. I am obviously going to continue to flesh out and develop these ideas in the coming few weeks, so stay tuned to this blog if you want to gain some insight into the nuance of the discussions that I had whilst at the conference.

In the mean time, thanks to everyone who was a part of my MCN experience. It was absolutely incredible, and I cannot believe what an interesting, supportive and warm community I have become a part of. Special thanks to the ever-amazing and provocative Koven Smith for inviting me to be a part of his panel, and to the MCN scholarship committee and ArtsNSW for their support in making it possible.

I leave you with pandas.

Aren’t they the cutest?

The Internet, GLAMs and the production of new knowledge

In line with my involvement in the Digital Culture Public Sphere in the last week, one major question that has been surfacing time and time again during the discussions: How do we pitch GLAM organisations as being for the future, rather than simply about old things, and nostalgia? Or, in other words, how can we make GLAMs sexy to politicians?

Museums are often thought of as being about ‘old stuff” and stories. Much of our publicly recognised value still seems to be in the kind of nostalgia or memory arena. We can absolutely see this in the kind of language that was used within the National Culture Policy Discussion Paper, in which cultural institutions have the following “pitch”:

The Government also funds national collecting institutions which perform a central role in preserving and making Australia’s art and culture accessible. These institutions have traditionally centred their activities on collections management which includes documentation, conservation and exhibition. However, changing community expectations of access and service have created additional areas of common interest, including education, interpretation, regional delivery and digitisation of collections.

Even in this policy language, the view of cultural collecting institutions is really only about preservation and accessibility of art and culture. The value of our collections is seen to only reach so far as education and interpretation.

But right now, GLAMs have far greater potential in the creation of new knowledge, particularly with the incredibly rich data that’s held within and around our collections. In a data economy, we are actually incredibly rich with the sort of data that no one else has.

Ben Goldacre at the Guardian published an article on Friday, arguing for the incredible value of everyday government data. He writes

Amazing things happen when you pull individual pieces of information together into larger linked datasets: meaning emerges, as you produce facts from figures. If you’ve ever wished you were born in the 19th century, when there were so many obvious inventions and ideas to hook for yourself, then I seriously recommend you become a coder, because future nerds will look back on this time with the exact same envy. But that leap forward will be tediously retarded if we don’t make the government allow us to use the pavements.

This is the same argument that I’ve started making in regards to GLAM collections. As I said in my Public Sphere presentation:

We cannot now even imagine the full possibilities that might come from the uploading of our collections to the Internet… Who knows what possibilities for new discovery, new knowledge and new insight lie hidden in the collections of our museums, galleries, libraries and archives? Digitising our collections and making them available online in usable forms… will lead to incredible new opportunities for cultural institutions to gain new relevance in the global knowledge economy.

GLAM collecting institutions have incredible information resources that can tell incredible, and hitherto hidden, stories about the development of society and of the natural world. We should be partnering with researchers, scientists and data visualisation specialists. Although we might hold expertise on our collections at an object level, or even a collection level, there is new knowledge that is held within our collections that will be liberated when we can pull together the individual pieces of information, and find new meanings.

The Internet, and Linked Open Data, really do liberate our cultural institutions to be more than just the sum of their parts. Now might be the time that GLAMs really do come into their own, as public institutions that truly serve the public both off- and online.

“All your stories, all your apps, and a new way to express who you are” – Did Facebook just become a social history museum?

Mark Zuckerburg launches Facebook Timeline

Wow. So Facebook just took an interesting step into the memory market, didn’t it? In launching Facebook Timeline, Mark Zuckerberg made the statement “We think it’s an important next step to help tell the story of your life.”

Fascinating. It’s not a massive surprise to see Facebook trying to stake out more territory in the memory and identity market. The more they become associated with people’s memories, the less likely it is that people will jump ship like they did with social networks like myspace. But this move could have some really interesting implications for the way for both the way we use the site, but also for the way we record memory.

Lately I’ve been talking to a number of curators at the Powerhouse about how they conduct collection-related research, and more than one has indicated that the required fields in the museum’s collection software in part dictate the information they seek out. That’s only natural – there are fields that need to be filled in, and therefore no research feels complete until all are populated. But I wonder whether Facebook’s moves into the (commercialised) memory market could have similar effects. Will people start locating their old photos (such as ones of their parents when they got married etc) simply because Facebook gives them a box to fill out? I think they will.

Belinda Barnet makes a really interesting point in her 2003 article, The erasure of technology in cultural critique. She writes:

There is no lived memory, no originary, internal experience stored somewhere that corresponds to a certain event in our lives. Memory is entirely reconstructed by the machine of memory, by the process of writing; it retreats into a prosthetic experience, and this experience in turn retreats as we try to locate it. But the important point is this: our perception, and our perception of the past, is merely an experience of the technical substrate. It is a writing with traces, a writing of traces.

This binding together of memory and the prosthetic way it is constructed external to ourselves is something addressed by José van Dijck in her 2004 paper Memory matters in the Digital Age. When discussing the choice of saving one of two types of objects from a burning building – a box full of pictures and memory objects, or a box of precious jewellery and identity papers – Dijck suggests that we have an attachment to the memory objects because they are an irreplaceable link to our past and who we are. She writes:

memory objects apparently carry an intense material preciousness, while their nominal economic value is negligible. The loss of these items is often equated to the loss of identity, of personal history inscribed in treasured shoebox-contents.

This is where the Facebook timeline starts to get a little interesting. In this digital age, our shoeboxes of memory items are not always tangible. I would guess that most photographs that people take don’t end up stored in physical photo albums any longer, but instead end up in digital storage spaces, on Facebook and Flickr! The traces to which our memory is attached are being stored by commercial companies, and we have no real control over how they could be used into the future.

But more than that, if Facebook continues to move into the territory of memories, I wonder whether it come become something akin to a universal museum that maps the stories of the world. After all, soon it will not only have hundreds of millions of users, but it will be able to map the relationships between them, and store their digital objects as well. By getting people so invested in the site, and being able to aggregate their data, Facebook is starting to do something that no museum has ever done in telling the stories of the world today. If Facebook timeline starts to extend all the way back into the past and people scan and post their memory objects of their parents and grandparents, and even their full family trees, it will have a really unique control over our historical information. For social history museums in particular, this could be an incredibly rich datasource. Maybe instead of teaming up with Google like art museums have started to do in Art Project, social history museums should be teaming up with Facebook?

In museums, we constantly talk about how objects are animated by their stories, and that stories are anchored by their objects. When, the way it looks right now, Facebook is making a claim for both. On the introduction page to Timeline, the tagline is “Tell your life story with a new kind of profile.” Soon Facebook could have our digital objects, and our stories. It’s a very interesting move.

Museums in Melbourne and Newcastle, and the cultural making of community

During the last week, I’ve been visiting family in Melbourne, which provided a great excuse to go and check out the Melbourne Museum. Although I’d been to Melbourne before, I’d never had the chance to visit the museum, and so I seized upon the chance to lunch with Tim Hart and get a tour of the building and the current exhibitions with him.

It was great. Getting ‘backstage’ at different institutions is still thrilling to me, and it was super-exciting to get insight into the cool work that happens at the Melbourne Museum. There were some simple architectural features – like walls of a certain colour which indicate that collection items are stored within – that ensured the building was not only attractive, it was also functional (I love good planning).

The museum displays concentrate on both local (Melbourne and Victorian) stories, as well as more universal stories, and I really enjoyed the diversity of exhibits. Unfortunately due to a minor family emergency, I had to cut my visit slightly shorter than intended, but I can not wait to get back to Melbourne to explore the museum again. And that’s always a great sign of success for a museum… that a visitor not only enjoyed their time there, but actively wants to get back and spend more time.

In the mean time, good news for my own art gallery hit the local papers last week as well, when the Federal Minister for the Arts, Simon Crean, announced that the Federal Government will contribute $7 million to the redevelopment of Newcastle Art Gallery. This has been a long-planned for redevelopment, and federal support will no doubt bring the redevelopment forward significantly (I think stage one should start really quickly). Phase one will include increased gallery exhibition spaces and storage, as well as a cafe and retail outlet. It’s very exciting news, particularly given the new life that has been given to the Newcastle Museum by its recent overhaul.

It’s a really interesting time for culture in Newcastle right now. Just over ten years ago, the BHP Steelworks in Newcastle closed down, which really impacted our city. Until then, Newcastle had primarily envisioned itself as an industrial town, and after that time, there was a real sense of depression around the region. However, in the years since, the city has slowly been remaking itself, and interesting initiatives like Renew Newcastle and festivals like TINA (This Is Not Art) have played a part in creating a very strong grassroots cultural industry. It’s credited with being one of the reasons that my hometown was named (maybe surprisingly) as one of Lonely Planet’s Top Ten Cities for 2010.

With this kind of government investment in the redevelopment of major cultural institutions such as the museum and the art gallery however, it seems that there is growing recognition in the role of arts and cultural organisations in the rebuilding of our city.